How we help AI know and name your business

Why your competitor gets named, not you

Picture a parent in Denpasar asking ChatGPT: "good bilingual primary school in Denpasar, and what are the fees?" ChatGPT doesn't go and visit every school. It summarises what is already written online: school websites, Google Maps, directories, media articles, and parents' reviews.

Schools whose information is complete, consistent, and mentioned by others get named. A good school whose information is scattered, or not written down at all, doesn't. It may be just as good. AI simply isn't confident enough to recommend it.

That's what we fix. Five things need to be in place, and the order matters.

C · Crawlable: make sure the door isn't locked

It sounds trivial, but it's often the first problem. Many websites turn away visitors from AI engines without knowing it. Hosting security settings often block ChatGPT and Claude's readers by default. Our own website did too, until we switched it off.

If the door is locked, all the good content inside never gets read. We check whether AI engines are allowed in, whether your pages read as text (not just images), and whether there's a summary that helps AI understand your business quickly.

What you get: a website open to Google, Bing, and every AI engine. Generally done within days.

I · Identical: one business, one identity

AI builds its picture of your business from many places. The problem is that the details often differ from place to place. Google Maps says "Yayasan Pelita Ilmu", the website says "Pelita School" (made-up example names), and another directory still has the old phone number.

To a person, that's obviously one school. To AI, it can read as three different names that don't inspire confidence. When in doubt, AI names another school whose details are tidy.

We align your name, address, phone number, opening hours, and services across Google Business Profile, Bing Places, and the directories that matter. Bing is often forgotten, even though ChatGPT uses Bing as one of its search sources.

What you get: one identical business identity wherever AI looks.

T · Thorough answers: write down the answers you type on WhatsApp

Open your business WhatsApp. The same questions keep coming: how much does it cost, how is it different, who is it for, when can we start.

Buyers now ask AI the same things. If the answers aren't clearly written on your website, AI takes them from a competitor's website that did write them.

Every page opens with the answer, not with "our history since 1998". AI reads like someone in a hurry. If the answer isn't near the top, it moves on to another source.

What you get: pages that answer buyers' questions before they ask a competitor.

E · Endorsed: let others say your name

You can praise your business on your own website, and AI knows that. What convinces AI is other people mentioning you: directories, local media, customer reviews, and communities.

In our small study (10 questions about beauty clinics in Bali, run once on Perplexity, October 2026), one directory site was cited in 6 of 10 answers, more often than any clinic's own website.

So for your industry, we first map which sites AI cites most, then make sure your business is listed there correctly. We also help you run a review programme that follows Google's rules.

What we don't do: fake reviews, or paid "top 10" articles that put your name at number one. That shows results fast, and damages your name just as fast.

What you get: your business named in the places AI actually trusts.

D · Data-tracked: numbers, not feelings

How do you know it's working? We start from the questions your buyers actually type, usually 10 to 30. Every month we ask ChatGPT, Gemini, and Perplexity the same list, and record whether your business is named and in what position.

Because the questions stay the same, the numbers compare month to month. For example, you can see for yourself the change from not named at all to named in 4 of 10 questions.

We also track visits from ChatGPT to your website, and suggest one simple question for every new prospect: how did you hear about us?

We don't promise rank one, because AI answers change over time. What we promise is measurable work and honest reporting, including when something hasn't worked yet.

What you need to prepare

We handle almost all of the work. From you, we need three things:

1. One conversation of about an hour, to collect the questions your buyers ask and the facts about your business.
2. Access to your Google Business Profile and website, or a contact for whoever manages them.
3. About 15 minutes each month to read the report and approve new pages before they go live.

Nothing goes live in your business's name without your approval. Snapshots and reports are read and written by people, not sent automatically by a machine.

CV Kontento · Bali, Indonesia · hello@kontento.id · WhatsApp +62 819-9946-9775

Why the order matters

Many agencies start by writing articles. That's like painting a house whose door is still locked and whose address is wrong on the map. The house may look great, but nobody arrives.

We always start from the first letter, C, and work up to D. Steps C and I can generally be sorted within a few weeks, and the later steps only pay off once those two are tidy.

Where to start

For local businesses, specific questions like "bilingual primary school in Denpasar" are far easier to win than "best school in Indonesia". In our small study (22 questions about schools and clinics in Bali, run once on Perplexity, October 2026), more than 30 schools and campuses and more than 20 clinics were named only once. The space is still open.

The first step needs no contract. Send your business name and three questions buyers often ask. We test them on ChatGPT, Gemini, and Perplexity, then check from the outside whether your website and Google profile read correctly. Results in about a week, free, with no access to any of your accounts needed. Get a free snapshot.

Questions about this method